I had to design a logotype for Apnée Swimwear, a French bathing suits company. The name was inspired from apnea’s pioneers Jacques Mayol and Enzo Maiorca. The brand was created for modern explorers. I worked on a elegant but meaningful logotype by including a wave into the “A”. I also came up with the “Dive in” tagline (which works in both langage…)
The packaging as well was inspired from boats safety bags, making it an easy-to-carry timeless object.