Mimitika

Mimitika or the solar protection for sun lovers. Mimitika, an upcoming french start up, made quite an appearance on the cosmetics market in summer 2016 with its round pocket-size sunscreen. The original design, created by Bim Studio, was as well, unique : fun and graphic. Waves, sun and summer were represented with smears and shapes only.

I was asked to work on their ski pack. Three travel-sized superimposed creams. The brief was to keep the smears and watercolor spirit but matching this time the ski and mountains universe. New shapes and colors had to be suggested to do so. I decided to keep the main colors (yellow, green embossing and blue) to maintain Mimitika’s original design. But I added purple watercolored mountains mixed with simpler dark purple plained mountains. I also designed a “godille” skiing pattern, to be embossed. The final design brings a colored retro but clean look.

mimitika.com

Photo Credits ©mimitika
Original Design @Bim Studio