I conceived Ardian’s 2017 print and digital greeting card. I had to make a high-end proposal to fit with the excellency that the investment company offers to its clients. We decided to go for one laser-cut card. This card was composed by three elements. One on-brand pantone gray sleeve, with the ARDIAN’s letter cut from it and a delicately brace shaped opening, to match the brand’s branding. Inside the sleeve was to be found one folded invitation with the company’s official and international greetings. And finally, a third card, presenting the foundation’s work.
In the line of the print card, I had to imagine a digital one. And so I created a one-page website presenting playfully ARDIAN’s main achievements for 2016.