We believe that jewelry should always rhyme with responsibility. With this claim, written by me, Blancca stands for the first ethical jewelry French brand. The Maison proposes the right balance between luxury with high end vermeil pieces and a real ethical concern. With a strong inspiration form free women and their connexion to Nature, the branding had to reflect femininity, elegance and modernity. The first part was the branding with a special care for the B logotype. The B’s lines are inspired by round shells – also present with engraving on the website – to respect Blancca’s strong inspiration from Nature. Shells that were also used on the launching shooting campaign by Charlotte Lapalus. The second part was the website. It has to be sharp but colorful! And finally, I conceived various taglines for the brand, such as : Nature is free, so are we or Like every women, our jewelry comes with a story.