Château Barbebelle is one of the oldest family vineyards in Provence. They offer 3 ranges of wine, each of them declined in red ,rose and white, from the traditional cuvée to the most elegant and subtil tastes and flourishes.
I was asked to work on a modern and appealing label for the Rosé. I decided to play on the world “Barbebelle” (=Beautiful Beard) by sketching an on-trend man, hispter style, with a beard made from flowers and grappes. A younger Dionysos.