Founded in 1793, the House of Hine produces exquisite cognacs since six generations. This family company has a very special tradition of producing relatively small quantities but with a very high standard in quality. These last words could as well be applied to Hine’s design expectations. Rebranded recently, the house of Hine is now proposing a modern and elegant design for its labels.
I was contacted to design the 2018 greeting card. The final product had to be “memorable” so I had the opportunity to propose something different. I decided to create an origami card. When closed, the envelope showed a view of the Hine’s vineyards. And inside was a mobile card where I had hand-sketched “Rare”, Hine’s iconic carafe. Under this card, an blank space was left for a personal note. The vineyard and the carafe illustration are a mix of embossing and gold foiling. The only touch of color resided in the red logo (embossed as well).