OneGum is the company which decided to revolutionize the chewing gum market with a “smart gum”, a chewing gum that delivers an instant effect of energy. The gums are the right combination of caffeine and fresh mint taste (sugar free and taurine free). I had to rebrand the logo and recreate a packaging that would express all the energy OneGum has to offer. I worked on dynamic shapes and contrasted neon colors to do so.

You can buy OneGum in every Franprix shop.